- Mix it up Post a mix of evergreen and trending content
- Plan ahead Create evergreen content in advance and save it in your TikTok drafts so you always have content to post even when you don’t have time to make videos
- Be consistent! Whether you post one video per day or 5 videos per day, keep it consistent so that followers know what to expect from you
- Space it out Maximize your reach by posting your videos throughout the day
- Know your audience Know who you want to reach and who you are creating content for before you hit record
- Stay positive Every video won’t be a winner so don’t let that discourage you
- Be the expert Put your knowledge on display and show viewers why they should follow you and keep up with your content
- Be entertaining Keep the viewer’s attention by being interesting to watch
- Keep it vertical Vertical videos look and perform better than horizontal videos
- Choose the right audio Use music that matches the tone of the video
- Add text Some people won’t be watching your videos with the sound on, so be sure to add text overlays to the video that caption what you are saying
- Keep it concise and candid Get to the point quickly! Try to stick to 15 second videos for higher completion rates
- Use hashtags Find and use hashtags that are relevant to the content of your video
- Write captions Always write a caption that grabs the attention of the viewer
- Allow comments You can’t engage with people if they don’t have a way to talk to you! Make sure that you set each new post to allow people to comment
- Engage Reply to commenters and leave comments on other people’s videos
- Profile picture You only get one so really make it show who you are!
- Write a great bio Use your bio to tell who you are and why people should follow you. You only get 80 characters so be smart with what you post!
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