Running ads on YouTube is quite easy once you get the hang of it. Use the following outline to ensure you don’t miss any important steps.
Step 1: To create YouTube ads, you’ll need to have a Google Ads account. To sign in or create a new account, go to https://ads.google.com.
Step 2: Once you have signed in, there are multiple campaign goals to choose from. You can only choose one goal per campaign, so choose the one that best suits the needs of your business. Select one of the following goals:
● Sales
● Leads
● Website traffic
● Product and brand consideration
● Brand awareness and reach
● Create a campaign without a goal’s guidance
Step 3: Select Video, Display, or Discovery as the campaign type.
Step 4: Select a campaign subtype and click Continue. The different subtypes available to you will depend on the campaign goal you choose.
Step 5: At the top of the next page, you will name your campaign and set up your general campaign settings. These include the following:
● Bid strategy – how your campaign charges will be determined
● Budget and dates – daily or total budget and start and end dates
● Networks – YouTube search results, channel pages, homepage, etc.
● Locations – Add and exclude by country, territory, county, city
● Languages – the languages your customers speak
● Content exclusions – based on sensitivity and age-appropriate levels of content
Step 6: After the general settings section, there will be a section for creating your ad group. You’ll name the ad group and set up the following:
● Audience targeting options – people you want to reach
● Content targeting options – where you want your ads to show
● Bidding – the maximum you are willing to pay per impression/action
Step 7: Select an ad type and upload your ad text, images, and/or video to create your ad. Depending on the goal you selected, you can choose from the following ad types:
● Skippable in-stream ad
● Video discovery ad
● Bumper ad
● Display ad (non-video)
● Discovery ad (non-video)
● Discovery carousel ad (non-video)
● Responsive display ad (video and non-video)
Step 8: Click Create Campaign. The next page will show your new ad campaign as pending, because all ads go through a policy check process. This process usually takes less than one business day.