Power Words & Phrases

Power words and phrases are an important element in your copy, whether you are writing an email or a sales page. These powerful, influential words help your target audience identify with specific feelings and connect emotionally with your information, a situation, or a product. Depending on where you use power words, they can also help persuade your audience as well as motivate action, among other things. In short, power words drive your audience down the road you want them to travel – through your sales funnel tunnel.

Contrary to what some people say, every “emotion provoking” word isn’t an effective power word or phrase. That is because in order to be effective, your target audience must be able to identify with the feelings you describe in your story/scenario. That means, you absolutely must understand the problem and the associated feelings inside out and upside-down. BUT you must also know what strongly motivates them – enough to take action and make a change. In other words, you have to use the words that hold meaning for them, under the given circumstances.

Depending on your niche, audience, and the context in which the words are used, these power words and phrases can work well in your copy to motivate readers to follow your lead and take action. Combine and include the power words/phrases in your sales copy that will effectively lead your readers to take action.