Benefit Bullets

Quite often, when business owners create or offer a product/service, they are excited about their new addition. They can’t wait to share it with potential customers so they add information about the features, specifications, and technical details. That’s great but…

Potential customers really want to know how it will benefit them and why they should buy.

Listing the benefits gives customers a reason to buy. They explain how the product or service improves their lives and connect your customer’s desires to your product/service.

Make those benefits easy to see and stand out by adding them in a bulleted list, with plenty of white space around the section. The fact of the matter is that if you don’t tell potential customers what’s in it for them and bullet point those reasons, they won’t be buying from you but from your competitor.

While we can’t give you a full list of benefits that apply to your products and services, we can share examples and help you understand the difference between features and benefits by showing you what your customers want to see in the benefits column. Be sure to mix the two with a little persuasive copy.