Emails Examples – Social Media

Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer. However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes. Here are the top 7 to watch out for if you are a newbie social media marketer.

Do you want sales, subscribers, followers? Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action. By limiting the number of actions available in the message or campaign, you help to reduce returns, unsubscribes, and unfollows.

Make your profile as informative and professional as possible. Include basic information that potential customers or clients want to know, along with info that makes you stand out from your competition. A logo and colors help you to be recognized at a glance, so be sure to add a unique and professional logo to your profile.

As soon as you sign on for most social sites, they ask you what you are interested in and give recommendations as to who you might like to follow. Take these suggestions seriously and sign up, because the ones they are suggesting are usually the top participants at the site in relation to your niche.

Most newbies to social networking are there because they’ve heard it is a great way to reach millions of people. They no sooner sign up with their profile than they start to crank out posts, tweets, and promotions at lightning speed.

Social networks are just that, social. It’s not about you hammering out promotion after promotion. Focus on building relationships and connections that are based on your common personal and/or business interests.

Every social network attracts people who prefer a specific type of content or type of delivery. For example, most Twitter users want very short and to-the-point messages. Most content online is text-based, but many social networks are driven by eye-catching content, such as images and video. Organize your material into folders for each network so you deliver the right type of content to each social media network, based on its specialties and the preferences of their users.

Conduct a quick search each day for a couple of your business’s keywords and/or brand products. Look for mentions of your business, product, and/or your name. Also look for questions and positive or negative comments on other sites.

If you see questions, answer them and/or refer the person to a specific URL for more information. If you see positive comments and reviews, thank them. If you see negative, refer them to your customer service email for more details on what their issue is. The offer of help will show good will to anyone who might have seen it and sort the real customers from those who might be doing nothing more than trying to damage your reputation online.

No matter how unfair they have been. Just don’t retaliate in public. It could cost you more than you can ever imagine. Keep it professional at all times.

For more insider tips to start your online business download your report “47 Social Media Marketing Hacks” from the link below…

[YOUR LINK]

Social media has firmly established itself as an effective marketing tool for almost any business. However, managing multiple sites, tasks, profiles, and publishing every day can be overwhelming. The most successful social media marketers have several habits that enable them to manage it all successfully. See how many of these habits you already have, and add those you don’t to your day to see what a difference they can make.

Understand what the people in your niche are most interested in and create content that caters to their needs. For example, beginner golfers will want to know about perfecting their swing. Consider both beginners and intermediates in your niche, and you will become a magnet for them as they search for solutions to their main issues.

Schedule time each day for your social networking profiles. Thirty minutes, 2 or 3 times a day, will prevent you from getting distracted and eating up your time. Log in, look around, and interact as needed. Don’t constantly churn out content with no thought for what’s happening in the account.

For example, if you have a tweet that’s getting a lot of traction, don’t tweet more items that will push it down the page. Instead, let it ride as long as possible.

Even a small budget can go far with the right content on the right network. For example, consider turning the hot tweet mentioned above into a sponsored tweet. Also, run a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not yet connected with you.

Several tools allow you to manage multiple social media accounts with just a few clicks. Pay particular attention to publishing content during the times you are not online, for around-the-clock marketing.

Your content should have a high potential to evoke a response, such as a comment, like, or share. Make your calls to action obvious to get the response you want.

If you get a comment, reply to it appropriately. If you encounter a troll, don’t engage on their unprofessional level in front of the entire world. Just delete their nonsense and block them.

In your posts, provide a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with “Let us know what you think in the comments box below.”

See what others are doing and be helpful in all your online interactions, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.

Connect with the top people in your niche. You can learn from them and will be keeping good company, which may lead to profitable opportunities in the future.

Track how many engagements you get from each activity. If driving traffic to your site, create a unique URL for each network campaign so you can quickly see the results from each network.

For more insider tips to start your online business, download your report “47 Social Media Marketing Hacks” from the link below…

[YOUR LINK]

Thanks to the internet, anyone can publish content online. However, with the growing number of online publishers, it’s becoming harder to stand out from the crowd. Building authority is key to establishing a strong brand and boosting profits.

What is Authority?

Authority can be defined in different ways depending on the context. There are three types of authority: domain authority, page authority, and professional authority.

Domain Authority is measured by the traffic your website receives. Do you have a frequently-visited URL that attracts repeat visitors?

Page Authority is measured by search engine results. Is your page among the top 10 on SERPs delivered by search engines like Google?

Professional Authority is measured by name recognition in your niche. Would fellow experts recognize your name in the same way they would recognize Emeril or Rach?

Paying attention to your ratings and reviews can help improve your authority and increase sales.

What are Ratings and Reviews?

Your reputation is a major factor in your authority level. Ratings and reviews are among the easiest and most effective ways to boost your authority. Before you can improve them, you need to understand where to find them.

Review sites like Yelp and social media platforms, as well as your own website, are all places where ratings and reviews can be found. If you have a brick and mortar business, ratings can greatly influence visitors’ habits.

Some ratings sites also allow customers to post reviews, which can make or break your business. A high rating and positive review can increase consumer confidence and encourage people to give your business a try.

Tips for Building Authority with Ratings and Reviews

Boost your ratings and reviews for more authority by paying attention to what people are saying about you online. Use these tips to make the most of what’s working and fix anything that isn’t. For more insider tips on starting an online business, download the “47 Social Media Marketing Hacks” report from the link below.

[YOUR LINK]

Most marketers who use social media are mainly interested in churning out as much content as possible and gaining “eyeballs” for it. However, smart marketers know that social networking is not a one-way lecture but a means of building relationships with your target audience. It is not about eyeballs, but engagement, with website visitors and followers on social media taking the actions you wish them to.

As part of driving engagement, it can also be about using what you learn while monitoring the social networks to underpin all your marketing and product creation decisions.

Niche marketing online

One of the reasons online marketing has been so successful is because it allows unprecedented access to those interested in your niche/industry. Instead of scattershot marketing such as broadcast advertising, which is not very precise, niche marketing can be conducted through topic-related discussion boards, forums, and social site groups.

In this way, you can discover the answers to all-important sales and marketing questions such as:

Engagement, not eyeballs

Niche marketing is like fishing in a well-stocked pond. You know your quarry is in there; you just have to come up with the right bait to get them to nibble. All of your social efforts can be the bait, showing that you have the answers they need and are worth doing business with.

Engagement can take a range of forms. It is up to you to create the opportunities to engage with you and monitor the results. For example, if you want to add more people to your email marketing list, create a special report or e-course, and then announce it to your list. Monitor how many new subscribers you get.

To gain insight into social media sales, create a special offer for each social media platform’s target audience. Resist the temptation to run the same offer on all platforms during the same time. Track your results for each social media platform.

To increase brand awareness and reach, create content that is so compelling that your followers will be willing to share it with other people they know who are also interested in your niche.

In terms of advertising, track your click-through rate and engagement in taking the action you are expecting. Facebook and Twitter advertising are a lot more targeted than Google AdWords, yet a lot cheaper too.

Riding the trends

Another important reason to monitor social media sites is to see what is trending. You don’t need to try to be topical in all of your postings, but if there is a chance to tie in your products with breaking news or a hot topic, it might be worth a try. Facebook, Twitter, Pinterest, and Tumblr will all show you listings of what’s most searched for or engaged with. Join in the conversation in a helpful manner and see how much exposure you and your brand can get.

The power of social search

One of the most important reasons to monitor your social network activity is to discover who is finding you through social search. That is, searches within the network, not via search engines like Google. Social search is important because it will lead to your account and to groups. You have to be active in the network to be discovered, but once you’ve created your account, you will be amazed at how much traffic you can drive through free and paid means.

Monitor not just “eyeballs” but engagement and see what a difference it can make to your marketing efforts.

In conclusion, social media platforms can provide valuable insights into your target audience, niche, competitors, and trending topics. By monitoring your social media activity, you can gain a better understanding of your audience’s needs and interests, identify the most effective marketing strategies, and optimize your products or services to meet their demands.

Remember, social media is not just about getting as many eyeballs as possible; it’s about engaging with your audience and building long-lasting relationships. By creating content that resonates with your followers, offering valuable incentives, and tracking your results, you can drive more traffic, increase brand awareness, and boost your sales.

So, if you haven’t already, start monitoring your social media platforms today and see the difference it can make to your marketing efforts. And if you’re looking for more insider tips to start or improve your online business, be sure to download the “47 Social Media Marketing Hacks” report from the link below.

[YOUR LINK]

A strong online community is not just about numbers. It’s also about how people engage with your business or brand and the ways they do it.

Make the most of your blog

Your starting point should be your website and/or blog. Yes, we know it is tough to come up with great content consistently, but it is the only way to prove what you know and that you are worth doing business with.

In addition, if you have a WordPress blog, you can use it to build community through the plugins and themes available. Creating a discussion board or forum, inviting guest bloggers, getting comments, and actively asking for endorsements and testimonials are all signals that you are a thought leader in your niche.

Offering free special reports or ecourses as an incentive to register for your email-marketing list also creates community, rather than visitors who come once for a few seconds and never return. The repeat visitors are the ones who will form your community over time. Using the plugins that allow people to share content on the social networks will also build a strong online community that will create all new opportunities for your business.

Connecting with niche leaders

We are often judged by the company we keep. Being seen at the same sites as other “thought leaders” in your niche is always a good idea. Even better, this can create the opportunity for new product creation and joint venture (JV) partnerships. For example, you can interview each other online and publish or sell the resulting product to build brand and/or make more money.

In a JV, you would email each other’s lists with a special offer. Anyone who signs up from their list would be your customer and possibly listed as your affiliate. Even if their list has 5,000 people and you have only 1,000 people, you can offer to mail 5 of their offers during a specific time. JV’s then split the profits 50/50 or each gets a special affiliate link. This allows you both to profit from more exposure and/or sales to people interested in your niche.

Social network profiles

If you have not already taken the trouble to build a full, robust profile at each of the major social networks, put this at the top of your marketing list. Social search, that is, search within a network, is rapidly overtaking search through search engines like Google. You can only build community if people can find you. They will only want to join your community if they see things on offer that interest them, products, services, information, and eye-catching content.

Making the most of groups

One key aspect of top social media sites is whether or not they have groups you can join in order to connect with your targeted audience and like-minded people. Facebook and LinkedIn are examples of social media sites that have popular and active groups, where you can connect with prominent influencers in your niche and position you as an authority.

Other groups you may want to consider include active Pinterest boards that allow guest pinners. This will mean more of your pins are shown around the clock, not just the times you pin. Don’t forget Yahoo groups and Google+ circles. Both of these can also help you build a strong online community related to your niche.

Be helpful, not pushy

Finally, the best way to build a community is to participate in communities. Join groups, participate, share, and don’t just try to push all of your products for sale. Social media is all about connection and community.

If you’ve wondered how to build a strong online community, try these tips to start a strong community or even fine-tune your existing community. It’s never too late to get your group or community on the right path.

For more insider tips to start your online business download your report “47 Social Media Marketing Hacks” from the link below…

[YOUR LINK]

Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how.

The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there.

Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products.

Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, top-10 list, or a PowerPoint deck. Your deck could become a video on YouTube which you would then embed on your site. You could also share the deck at popular sharing sites like SlideShare, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.

Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months.

Make video your priority, though, to build up a robust YouTube channel full of interesting content that will gain followers.

If you are working alone, create your own calendar and follow it. The plugin Editorial Calendar for WordPress is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.

WordPress has a range of plugins that will create share buttons so people can just click to share on the social networks. In addition, they have plugins that will announce your new content on your social sites automatically, such as WordTwit for creating a link to your content on Twitter.

Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and ViralWoot, which allows you to schedule Pinterest pins in advance. These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on the social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.

Social media can devour your time if you’re not careful, so block out 2 appointments of 30 minutes each, morning and evening, so you minimize the danger of getting distracted and wasting hours wandering around in an unfocused manner.

Once you get things organized, outsource the work to a reliable virtual assistant. Draft in your teen or neighbor and free up your time to build your business in other ways.

For more insider tips to start your online business download your report “47 Social Media Marketing Hacks” from the link below…

[YOUR LINK]

If you’ve ever heard the phrase, “It’s not WHAT you know, it’s WHO you know”, you will get an idea of just how important it is to network regularly in your business, and in particular, to connect with top influencers in your niche.

Niche Influencers – What and Why

A niche influencer is a person who has an established name in their field of expertise and within the social networks through the content they publish online and their niche-related activities, such as appearing in interviews, conferences and more. If we hear the names Bill Gates, Emeril, Dr. Oz, Dr. Phil we immediately know what niche they are associated with, and the fact that they are high-profile because of the media attention their activities garner.

Connecting with a few key online influencers will can give you far better results than connecting with lots of people who have no influence, don’t know that much about the niche, and don’t know or care who you are or what you do. If you can get their attention, it can open up a new range of opportunities and a much wider audience.

The trouble is that everyone and their dog will want to connect with these influences too. Here are some top tips for connecting with niche influencers successfully to grow your brand and increase your profits.

While these top tips for connecting with niche influencers will increase your chances, it’s up to you to make it worth their while. So, start your transformation into becoming an influencer in your own right and see how many niche influencers you can connect with on a meaningful level.

For more insider tips to start your online business download your report “47 Social Media Marketing Hacks” from the link below…

[YOUR LINK]

Becoming a thought leader in your niche or industry is all about establishing yourself as someone worth paying attention to in your niche or industry. If you think of yourself as a brand in your own right, not just your company as a brand, imagine instant name recognition by those in the know in that niche. If we say Steve Jobs, Bill Gates, Mark Zuckerberg, most people know who we are talking about and what they are famous for.

Becoming a thought leader in your niche may take some time and effort, but the financial and professional rewards can be well worth it long-term.

Using social media to establish yourself as a thought leader can take time. However, the more quickly you get started, the more quickly you will arrive at your desired destination. Put these ideas into action to begin your journey to success.

For more insider tips to start your online business download your report “47 Social Media Marketing Hacks” from the link below…

[YOUR LINK]

There is an ever-increasing number of social networking sites, but paying attention to the top 5 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits.

Currently, the top 5 social media sites include Facebook, Twitter, LinkedIn, Pinterest, and Google+. Let’s take a closer look at each of these to help you decide where to focus your social media marketing attention.

Facebook

Facebook now has more than 1.1 billion users. It allows individual and corporate pages, and a variety of written, video and promotional content. Despite reports that Facebook is decreasing in popularity amongst a younger audience, it is #1 in the world and #1 where it counts-with consumers who have money to spend.

The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more, and keep in touch with friends and family through their account. They are also more likely to access their account on a mobile device.

They participate more in groups, polls and surveys and tend to respond better to ads. The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them.

Twitter

Twitter has 310 million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business. More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people. Twitter also has an easy-to-use advertising program to help gain followers and feature tweets.

LinkedIn

LinkedIn, geared towards businesspeople, has 255 million users with more men than women using the platform. LinkedIn works well to connect with people you know and tap into business-to-business opportunities. They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list. They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people.

Pinterest

Pinterest is a social media platform that focuses on images. It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35. It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle.

Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. If your products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is the site for you.

Google+

Google+ is the youngest of the top 5 networks, but already has 120 million users, mostly men. It links to all your Google activities through your free Gmail account. This also means you can connect it to your YouTube channel if you have one. YouTube is the #1 video sharing site in the world and the third most popular site on the Internet after Google and Facebook. Google+ Hangouts and Hangouts on Air allow you to use video to attract an audience and meet with prospective customers.

Good social media marketing is all about making connections. If you’re not already using these 5 top sites, open an account to test things out. You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market.

For more insider tips to start your online business download your report “47 Social Media Marketing Hacks” from the link below…

[YOUR LINK]

Most social media marketers aim for eyeballs, but it’s engagement that will drive high page rankings and more followers, for increased profits. Getting more interaction on your site, blog, and social profiles is the name of the game. There are several ways to accomplish this through the content you write.

What would happen if you focused on writing for more reader interaction, rather than more traffic? Try these suggestions and test out your theory. The results may surprise you!

For more insider tips to start your online business download your report “47 Social Media Marketing Hacks” from the link below…

[YOUR LINK]

Social media has become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.

How would you like to never run out of social media marketing ideas and always have a tactic ready to promote your business?

From promotional posts to personal and business related promotional ideas, the list will inspire business marketers and social media users for a very long time.

In this special report you’ll discover…

Get instant access to this special report from the link below…

[YOUR LINK]