Use this worksheet to help you create your Twitter Ads using best practices.
Fill in the blanks to supply information specific to your needs. Check off when you complete it.
⬜ I have set up and optimized my basic twitter account
⬜ I have created a Twitter marketing plan specifically for Business Goals related to:
⬜ Content Tweets
⬜ Product & Service Tweets
⬜ Audience Achievement Tweets
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⬜ I have set up my Twitter ads account.
⬜ I have optimized my strategies to incorporate ad campaigns and objectives.
⬜ I chose one or more of the objectives below for each tweet and campaign goal.
Native Built-in Twitter Ad Objectives
⬜ Awareness
⬜ Tweet engagements
⬜ Followers
⬜ Website clicks or conversions
⬜ App installs
⬜ App re-engagements
⬜ Promoted video views
⬜ In-stream video views
My Business Related Goals & Short Objectives
⬜ I have chosen and inserted an Ad Group for my first campaign.
⬜ I also have considered these campaign elements:
⬜ Time range – Start: _________________ and End Time _________________
⬜ Account time zone: _________________
⬜ Total ad group budget: ___________________________________________
⬜ Bid type: ______________________________________________________
⬜ Promoted Tweet location: _________________________________________
⬜ Creative and Ad placement: _______________________________________
⬜ I have considered these sub-groups for later campaigns:
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⬜ I chose the target audience I want to focus on from these audience segments.
⬜ gender
⬜ age range
⬜ location
⬜ language
⬜ technology device
⬜ events
⬜ interests
⬜ behaviors
⬜ keywords
⬜ life stages
⬜ ______________________
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Campaign Details
Campaign Name: Group:
Time range – Start: _____________________ End Time: ________________________
Ad Campaign budget:
Preferred Ad Position:
Ad Content Elements
Ad Text:
Ad Hook:
Ad Problem & Solution:
Related Emotions:
Motivating Words:
Ad Call to Action 1:
Ad Call to Action 2:
Ad Call to Action 3:
Motivational Words:
Image/Meme Names:
Video Names or Links:
Promoted Tweets
Tweet 1:
Tweet 2:
Tweet 3:
Tweet 4:
Tweet 5:
Tweet 6:
Tweet 7:
Notes: