Fill in the blanks & check the tasks and strategies as you implement or complete each.
Setting Your Goals
What ultimate goal do you hope to achieve through your live video?
Who is your target market for this video?
How does your video content help your target audience?
What about the video event will interest and motivate your target market to attend?
Planning Your Video Content Outline
Create an outline of what topics, problems, solutions, etc., that you plan to discuss.
Intro/Welcome:
Topic: Guest:
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Closing:
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Printable Handouts:
Resources:
Test and promote in advance.
I have tested these strategies and devices three days before going live.
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I will also test these devices and elements 2 hours before going live.
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I have created these promotional materials:
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I have created this event promotional (marketing) plan:
Promo: Date/Time:
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Keep the Audience Interested & Active
□I will build anticipation during the broadcast by teasing the audience with hints about something that I’ll be doing or featuring later in the show such as:
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Go live and leverage replays.
I anticipated some people missing the live event due to:
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