Understanding Your Pinterest Analytics
Pinterest gives its users access to in-depth analytics, so you know what is working and what is not. To view and get the most out of your analytic report, you need to:
- Create or use an already established Business Account
- Confirm your website
What’s Analytics Does Pinterest Offer?
- Follower Analytics
- Net growth
- Growth percent change by day, week, or month
- Growth percentage relative to any prior time period on Pinterest
- Daily net growth chart
- Pin Analytics
- Total pins sent in day, week, month, and percent changes
- How many saves and clicks on particular posts?
- Average and total saves and clicks
- Post volume by day, week, and month
- Average daily impressions, views, and percent changes
- Top pins from the last 30 days
- Web Analytics
- Total clicks to site, site impressions, and site views from Pinterest
- Daily and weekly impressions and viewers with percent changes
- Your Audience Analytics
- Affinity Score – How interested your audience is in a general category or specific topic relative to the rest of Pinterest users
- What percentages of your audience are geared toward a certain general category or specific topic?
- Advertisement Analytics
- Total number of clicks and impressions
- How many engaged with your ad (CTR – Click Through Rate)
- Average earned and unearned cost per impression (eCPM – Effective Cost Per Mille [Mille = One Thousand])
- Average cost per click (eCPC – Effective Cost Per Click)
- Your total investment thus far relative to your preset campaign budget