Engaging your audience through posting builds relationships. Use this checklist to be sure your posting and engaging in the best way for your audience.
Posting Content
- Post native content. This can be videos, written content, articles, job openings,
- Post by going to your LinkedIn account and click on the “start a post” button at the top of your home page.
- Post videos, documents, or photos by clicking on the icons at the bottom of the post. Share ones that educate or inspire.
- Include links in the post.
- Click the dropdown menu to “Anyone” to go to the settings to set who sees your post.
- Tap “Post” when ready.
- On the sharing settings, choose your preferred audience- public, shared to your connections only, or shared on connected social media profiles.
- Click “Done”.
- Use Attention getting headlines with LinkedIn articles.
- Post articles by clicking on “Write an article.”
Engaging Your Audience
- Post high quality content.
- Join LinkedIn groups and be helpful to others in the group.
- Encourage influencers to participate in one of the following ways…
- Ask them to contribute or give feedback
- Acknowledge their help if they’ve given you some
- Interview them and tag them in a post
- Share a quote by them
- The first 3 lines of the post should hook your reader to click “see more.”
- Use smaller chunks instead of large paragraphs for easy skimming.
- Put your links in your comments instead of the post. Posts with link previews perform poorly so only include text and hashtags in the post.
- Share beautiful photos with inspiring quotes.
- Post questions that can be answered quickly. Start a conversation about something in your niche. Ask for advice about some problem you’re having.
- Share helpful resources for your industry or niche.
- Share parts of your story.
- Have thought provoking opening line in videos.
- Use videos that tell your story or show what you see.
- Use up to 3 hashtags to get people to notice your content.
- Share statistics. People love statistics.
- Invite people to an event you’re attending or hosting.
- Share your favorite tools or resources. Create top ten lists of tools, courses, apps that you use.
- Celebrate an achievement of your own or that of a colleague.