Posting to LinkedIn and Engaging Your Audience

Posting Content

• Post native content. This can be videos, written content, articles, job openings,
• Post by going to your LinkedIn account and click on the “start a post” button at the top of your home page.
• Post videos, documents, or photos by clicking on the icons at the bottom of the post. Share ones that educate or inspire.
• Include links in the post.
• Click the dropdown menu to “Anyone” to go to the settings to set who sees your post.
• Tap “Post” when ready.
• On the sharing settings, choose your preferred audience- public, shared to your connections only, or shared on connected social media profiles.
• Click “Done”.
• Use Attention getting headlines with LinkedIn articles.
• Post articles by clicking on “Write an article.”

Engaging Your Audience

• Post high quality content.
• Join LinkedIn groups and be helpful to others in the group.
• Encourage influencers to participate in one of the following ways…
  • Ask them to contribute or give feedback
  • Acknowledge their help if they’ve given you some
  • Interview them and tag them in a post
  • Share a quote by them

• The first 3 lines of the post should hook your reader to click “see more.”
• Use smaller chunks instead of large paragraphs for easy skimming.
• Put your links in your comments instead of the post. Posts with link previews perform poorly so only include text and hashtags in the post.
• Share beautiful photos with inspiring quotes.
• Post questions that can be answered quickly. Start a conversation about something in your niche. Ask for advice about some problem you’re having.
• Share helpful resources for your industry or niche.
• Share parts of your story.
• Have thought provoking opening line in videos.
• Use videos that tell your story or show what you see.
• Use up to 3 hashtags to get people to notice your content.
• Share statistics. People love statistics.
• Invite people to an event you’re attending or hosting.
• Share your favorite tools or resources. Create top ten lists of tools, courses, apps that you use.
• Celebrate an achievement of your own or that of a colleague.