Headlines are the most important copywriting element in your posts, emails, ads, sales pages, and everything else that you write. It’s so important because you have less than 8 seconds to get readers hooked. If your audience isn’t compelled to read more, your headline isn’t effective.
To be effective, each headline needs to accomplish several of four objectives. It should attract attention and pique interest or curiosity. It should also refer to readers’ desires, which often include solutions to problems. And the last objective is to motivate action. When your headline covers several of these things well – Attention, Interest, Desire, and Action (A.I.D.A), you’ve got a click-worthy, effective headline!
As you craft headlines, keep in mind that you may want to customize them for each platform where you plan to use the content. This helps to optimize engagement and other actions. Some words and phrases work best on a specific platform. For example, on Facebook, headlines with “will make you” received more engagement, whereas on LinkedIn the top-engaging headline phrase included “the future of.”
Here are a few headlines you can use for your headlines and sales copy.
- _____ Things Only [target audience] Will Understand About ______
- _____ Ways to _________
- _____ Ways to Avoid __________
- _____ Reasons Why __________
- _____ Steps to ___________
- _____ Types of ___________ – Which one are you?
- _____ Hidden Secrets about ___________ Revealed
- _____ Little Known Ways to _____________
- _____ Days To Better _______________
- _____ Mistakes ___________ Make
- _____ Programs To Make Life ________
- _____-Minute Solutions To __________
- ___________ for [target audience] Just Got Easier
- ___________ Will Make You __________
- Amazing _________ Breakthrough
- Announcing the First ___________
- Announcing, ___________
- Are You ________?
- Are You Embarrassed by ________?
- Are You Fed up with __________?
- Avoid These ___________ Mistakes
- Awe-Inspiring ____________ For _____________ [target market]
- Breakthrough Secrets of ______________
- Break Free with __________________
- Breaking Down The Barrier For ___________________
- Convert ___________ Into _____________ In ____ Easy Steps
- Counteract Devastating Effects of _____________
- Discover ___________
- Don’t ___________ until You __________
- Don’t ___________ without Reading This
- Don’t Buy ________ until You ________
- Don’t Take Another Chance with __________
- Experience the Difference of _____________
- Exposed! ___________
- Facts Every [target audience] Should Know About _________
- Finally, _______
- Find The Best Solution For ____________
- Get Rid of __________, Once and for All
- Give Me _______ And I’ll _________
- If You Don’t _____________, You’ll Kick Yourself Later
- Have a _____________ You Can Be Proud Of
- How ________ Made Me ________ and It Can Help You Too.
- How a Complete Beginner _________
- How Do You Turn a ____ into a _____?
- How Much ___________ Is Too Much?
- How to Build a Better ______________
- How the Experts Choose _____________________.
- How to ________ in/by ___________
- How to _____________ in ____ Easy Steps
- How to Improve ____________
- How to Make ____________
- How to Protect Your _____________
- How Would You Handle _____________?
- How Would You Like __________?
- Imagine, __________
- Imagine Yourself ___________
- It Pays to ______________
- Learn How to _________
- Little Know Ways to _______________
- Master ___________ to _____________
- Now You Too Can Have ___________________
- New ___________ Make _____________ Irresistible to ______________.
- Put ____________ to Work for You
- Salvage Your ___________ After ___________
- See Just How Easy it is to ________________
- Simple Methods to Attract ________________
- Surviving _______ Critical _______________ Mistakes
- Take the Guesswork out of _________________
- Tapping Into Your Hidden _________________
- Tempting ____________ [target audience] Should Avoid Like The Plague
- The [target audience’s} Best Kept Secret ___________
- The Easiest Way to _______________
- The Lazy [Insert type of person: Man’s, Woman’s, Homemaker’s] Way to ___________
- The ___________ of Your Dreams
- The _____________ You Always Wanted
- The Next Best Thing to _____________
- The Perfect Alternative to ____________
- The Secret(s) to ____________
- The Healing Power of _____________
- The Truth about ___________
- This Is Why _______ Should (Shouldn’t) ______________
- Tired of ___________?
- Transforming Your ___________ Into ____________ For More _____________
- Top _______ Reasons Why _________
- Unlocking The Door To __________________.
- Unlock the Secrets of _____________
- What You Need to Know about __________
- Who Else Wants to ___________?
- You Don’t Have to Be _______________ to _______________
- Your _________ is in Serious Danger