The ultimate goal of any sales copy is to get the reader to take some type of action. Unfortunately, what often happens is, nothing. The reader doesn’t feel compelled to click the link or call the phone number so they leave empty handed. The reason for this failure generally lies with the words being used. Readers rarely take the initiative or make a decision without being persuaded to do so. You have to give them a reason to take action.
When writing copy, stop and consider what emotions or circumstances would prompt your reader to take action. Working in conjunction with the hook and the call to action, these motivating phrases will help influence readers to buy or follow through with whatever action you are asking them to take.
When writing motivational phrases, you can highlight a positive – order now and something good will happen “order now and get a bonus” or a negative – if you don’t order now, something bad will happen “wait till tomorrow and you’ll have to pay twice as much”.
Here are some motivating phrases you can use in your copy.
- Before its gone forever
- Seats will be sold out anytime soon
- Only limited copies available
- Flying off the shelf
- Selling out fast
- Once in a lifetime opportunity
- Your competitors are reading this too
- Secure your copy before time runs out
- For the next 72 hours only
- For a limited time only
- 110 90 76 copies left
- Get it now before it’s too late
- It won’t be up for long
- Selling fast
- It’s now or never
- Time waits for no man
- Time is a factor
- This won’t last forever
- Don’t wait anymore
- I don’t know if I can put this up much longer
- Running out of time
- Once in a blue moon
- You’ll never see it again
- Remember, your purchase is 100% guaranteed.
- If you don’t like _____, I want you to request a refund.
- Imagine how much money you’ll lose if you do not invest in your future with _______.
- There are only <number> copies left so get yours now.
- Think about all the _____ you can get with our _____
- Don’t think. Don’t wonder. Just try us out.
- Test drive ______ for the next 90 days after your purchase
- What have you got to lose, except a chance to try it out?
- Give us a chance to help you out
- It’s your success or your money back
- I’ll let others tell you why _______
- If they can do it, so can you
- We hope to see your testimonial in this page too.
- Get everything you need for one price.
- It will cost you more, if you _________
- As you read this page, thousands of other people are reading too
- Only you and [limited number] other people can have the privilege of__________
- There’s nothing else out there quite like ______
- Get instant access to _______
- Act now to ______
- Starting this second, you can ______
- More value for the money when you _______
- Boost your _______ by tonight
- Here’s a gift for you, simply for ______
- Bonus!
- Say goodbye to frustration