Power Words & Phrases
Power words and phrases are an important element in your copy, whether you are writing an email or a
sales page. These powerful, influential words help your target audience identify with specific feelings and
connect emotionally with your information, a situation, or a product. Depending on where you use power
words, they can also help persuade your audience as well as motivate action, among other things. In
short, power words drive your audience down the road you want them to travel – through your sales funnel
tunnel.
Contrary to what some people say, every “emotion provoking” word isn’t an effective power word or
phrase. That is because in order to be effective, your target audience must be able to identify with the
feelings you describe in your story/scenario. That means, you absolutely must understand the problem
and the associated feelings inside out and upside-down. BUT you must also know what strongly motivates
them – enough to take action and make a change. In other words, you have to use the words that hold
meaning for them, under the given circumstances.
Depending on your niche, audience, and the context in which the words are used, these power words and
phrases can work well in your copy to motivate readers to follow your lead and take action. Combine and
include the power words/phrases in your sales copy that will effectively lead your readers to take action.
- #1 ________ recommended
- 10 (ways) to ________
- ______’s choice
- ______-resistant
- abuse
- act now
- action steps
- action-oriented
- action-packed
- advanced
- agony
- all-in-one
- all-star lineup
- amazing
- anonymous
- apocalypse
- Armageddon
- arrogant
- assault
- at last
- at your fingertips
- attention
- audacity
- authentic
- automatic
- autopilot
- available 24 hours a day, 7 days a week
- available morning, noon, and night
- awe-inspiring
- backbone
- backdoor
- backed
- backlash
- backstabbing
- banned
- bargain
- beatdown
- beating
- behind the scenes
- belief
- best
- bestselling
- beware
- billion
- black market
- blacklisted
- ablinded
- blissful
- blockbuster
- blood
- bloodbath
- bloodcurdling
- bloody
- bomb
- bonanza
- bonus
- boost
- bootleg
- bootstrap
- bravery
- brazen
- breakdown
- breakout
- breakthrough
- breathtaking
- bright
- brutally honest
- built for life
- built to last
- bully
- bumbling
- bumbling
- By popular demand
- cancel anytime
- cash
- catastrophe
- caution
- censored
- certified
- change
- charter
- cheap
- collapse
- comfort
- competitive
- complete
- concealed
- confessions
- confidential
- conquer
- conspiracy
- controversial
- convenience
- courage
- covert
- cover-up
- coward
- craftsmanship
- crave
- crazy
- create
- cripple
- crisis
- critically acclaimed
- crooked
- crush
- danger
- daring
- deadly
- death
- defiance
- defy
- delight
- depraved
- destiny
- destroy
- devastating
- devoted
- Dirty
- disastrous
- discount
- disgusting
- dollar
- double
- dramatically increase
- drowning
- Eager
- easy assembly
- easy care
- easy to understand
- easy-access
- possibilities
- endorsed
- energize
- excited
- exciting
- exclusive
- experience
- expertly crafted
- explode
- exploit
- exposed
- extra
- extraordinary
- eye-opening
- eye-popping
- fabulous
- fabulous news
- fact
- fail
- faith
- fearless
- feast
- feeble
- finally
- fine-toothed comb
- fired
- fired up
- first
- flailing
- focus
- fool
- fooled
- forbidden
- force-fed
- forgotten
- fortune
- foul
- frantic
- free
- free delivery
- free shipping
- freebie
- frenzy
- frightening
- from scratch
- frugal
- fulfill
- fully assembled
- gambling
- gift
- good news
- grand opening
- grateful
- great news
- grit
- guarantee
- guaranteed
- gullible
- guts
- hack
- hands-free
- happy
- hard-hitting
- hate
- have them eating out of your hand
hazardous - heart
- heavy duty
- helpless
- hero
- hidden
- high-profit
- hoax
- holocaust
- hope
- horrific
- hottest
- how to
- hurricane
- hypnotic
- illegal
- important
- improved
- in a hurry
- increase
- incredible
- inexpensive
- innovative
- inside
- insider
- instant
- instantly
- instrumental
- introducing
- invasion
- ironclad
- irresistible
- jail
- jaw-dropping
- jeopardy
- knockout
- know it all
- laboratory tested
- last chance
- last minute
- latest
- lawsuit
- leapfrog
- leave [them] in your
- dust
- lies
- lifetime
- limited
- loathsome
- lonely
- long-term
- looming
- loser
- lost
- love
- low-cost
- lunatic
- lurking
- luxurious
- lying
- magic
- magnetic
- major breakthrough
- marked down
- massive
- master
- maximize
- measurable results
- meltdown
- mind-blowing
- minimal work
- mistake
- money
- money-back
- money-grubbing
- most trusted
- naughty
- nest egg
- never-before-seen
- new
- nightmare
- no expertise required
- no good
- no obligation
- no problem!
- no questions asked
- no risk
- no strings attached
- no-holds-barred
- nonstop
- now
- obnoxious
- off the charts
- official
- off-limits
- on demand
- only
- outlawed
- overcome
- painful
- pale
- pales in comparison
- panic
- paralyzed
- pay zero
- payback
- peace of mind
- perfect fit
- personal service
- pitfall
- plague
- played
- pluck
- plummet
- plunge
- poison
- poor
- pound
- powerful
- powerhouse
- premiere
- preposterous
- prestigious
- prison
- privacy
- private
- prize
- profit
- profitable
- protected
- proven
- provocative
- pull no punches
- pummel
- punish
- quadruple
- quick
- quickly
- quickly and easily
- ready to ship
- real-world
- reduced
- refugee
- refund
- relief
- remarkably _________
- research
- responsive
- results
- reveal
- revealed
- revealing
- revenge
- revolting
- rich
- risky
- riveting
- rush delivery
- ruthless
- satisfaction guaranteed
- save
- savings
- scandalous
- scary
- scientific
- scream
- secret weapon
- secrets
- secure
- seize
- sensational
- sensual
- shameless
- shatter
- shocking
- shortcut
- shrewd
- sick and tired
- silly
- simple
- sinful
- skyrocket
- slave
- sleazy
- sleeping
- smash
- smug
- sneak preview
- sniveling
- snob
- snooty
- snotty
- soaring
- spectacular
- spine
- spirit
- staggering
- startling
- steamy
- step-by-step
- strange
- strangle
- stuck up
- stunning
- stupid
- surge
- surprising
- surrender
- sweaty
- taboo
- tailspin
- tantalizing
- targeted
- teetering
- terror
- tested
- thrilling
- time-sensitive
- time-tested
- toxic
- trade secret
- transform
- trap
- treasure
- tricks
- triple
- triumph
- true-to-life
- trust
- try before you buy
- ultimate
- ultra-simple
- unauthorized
- unbelievable
- uncensored
- unconditional
- uncovered
- underhanded
- understand
- unlimited
- unparalleled
- unrestricted
- unrivaled
- unsurpassed
- uplifting
- urgent
- vaporize
- verify
- vibrant
- victim
- victory
- indication
- olatile
- vulnerable
- wanted
- wanton
- warning
- we pay the tax
- whip up
- whopping
- will make you
- withheld
- without breaking the
- bank
- worldwide delivery
- worry
- wounded
- yes