Ads that are too general don’t get results. Instead, it’s important to use criteria that clearly identifies who you are targeting with each advertisement. Before you start creating an ad, use the worksheet below to help you define who you want to reach.
Audiences
Include: Custom Audience Lookalike Audience
Exclude: Custom Audience Lookalike Audience
Demographics
Gender: Male Female
Age Bracket:
13-17
18-24
25-34
35-44
45-54
55+
Country: _________________________________
Region/State: _________________________________
Language: _________________________________
Interests
Education
Financial Services
Beauty & Personal Care
Tech & Electronics
Appliances
Travel
Pets
Apps
Apparel & Accessories
News & Entertainment
Games
Food & Beverage
Sports & Outdoors
Automobiles
Baby, Kids, & Maternity
Behaviors
Behavior Video-Related Actions:
Watched to End
Liked
Commented
Shared
Behavior Action Content Categories:
Performance
Talents
Family and relationships
Nature
Lifestyle
Society
Beauty and style
Entertainment
Culture, education, and
technology
Sports and outdoors
Auto and vehicles
Supernatural and horror
Behavior Action Time Period:
7 days 15 days
Devices
Operating System:
iOS Android
Connection Type:
WIFI
2G
3G
4G
Operating System Version(s): ____________________________________
Device Price:
No Limit OR Specific Range $________________ to $__________________