Goal
What do you want to
accomplish with this video?
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What do you want the viewer to do during/after the video?
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Audience
Who are you trying to reach with this video?
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What kinds of accounts do they follow?
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What content do they share?
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Topic
What does your ideal audience want to learn about?___________________________
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What problem does your ideal audience need help with?___________________________
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What content is getting a lot of engagement from the people you are trying to reach?___________________________
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What are people saying in the comments of videos from businesses similar to yours?___________________________
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What can you create that will help build trust and authority?
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Content Type
What type of content would be best for the topic you want to present?___________________________
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Do you have the necessary resources?___________________________
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Hashtags
What hashtags are similar businesses using on their videos?___________________________
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Which ones do your ideal viewer use?
Giveaway
Challenge
Trending
Invitation
Announcement
Competition
Inspirational
Holidays
Countdown
Q&A
Behind-the-Scenes
Fun Facts
Personal
Tutorial
Educational
Review
Recipe
Trivia
Candid
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